In addition to being the most effective social network for B2B lead generation, LinkedIn has a large user base that’s growing fast. Almost half of LinkedIn’s 610 million users are active, and 40% of them are using the platform daily. And those are not your average social network users. A staggering 25% of LinkedIn users are senior-level influencers and decision-makers. With 92% of Fortune 500 companies using LinkedIn, you have a much higher chance of getting noticed by the right people.